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袁华苓，
艺术编辑 / 艺术撰稿人。

深耕艺术文化领域，兼具艺术编辑、文案撰写、展览内容策划多重经验。擅长当代艺术作品解读、艺术家专访撰稿、展览前言与作品阐释创作，熟悉新媒体艺术、潮流艺术、跨媒介装置等多元艺术形态。

个人微信公众号：苓度。其出发点来自“零度翻译”。该词条是一个翻译理论概念，最早由法国学者罗兰•巴特提出。它的核心思想是翻译应该保持一种中立、客观、不带个人情感和色彩的状态，像“零度”的水一样平静，力求最忠实、最准确地再现原文的内容和形式。

望以敏锐的艺术审美与文字把控力，擅长以克制且有温度的笔触，解构作品内核、梳理艺术脉络，精准适配画册出版、展览文案、艺术推文与艺术家档案整理等全类型内容创作，以专业编辑视角搭建艺术与大众之间的沟通桥梁。

CV
PROJECT 04
Kekou-Kele
可口可乐

Collected in Islands 6
Chinese / English
2022
 Info


Article
150 words
https://mp.weixin.qq.com/s/MJ_THd15rvUT6BkEe9Vy3w
重塑玻璃瓶的设计......可口可乐的经典玻璃瓶！一个装着甜美甘露的诗意容器。瓶装容器充斥着我们的日常生活以至于没多少人会对它多瞅一眼。实际上，早在1915年可口可乐公司便举行了一次设计竞赛，希望征集到足够新颖独特的瓶子设计。他们要的是，即使在伸手不见五指的黑暗房间里，你也能通过双手的触感认出这个瓶子的那种设计！瓶子的设计者厄尔·R·迪恩和他的团队受到坚果的启发，想以某种方式将其纳入设计中。然而，首次尝试的原型从未投入生产，因为瓶身中间的直径比底座大，毕竟一只只都无法在传送带上站得稳的可乐瓶如何大规模投入工业化生产呢。不过，通过调整测量值，这个问题很快得到了解决，大家挚爱的经典玻璃瓶的标志性轮廓就这么诞生了！多年来，可口可乐公司发布了各种革新变化和设计理念，但没有什么能与自家的经典比肩。它摇身一变成为收藏家们的藏品。经典的可口可乐玻璃瓶是一件需要被展示、呵护和欣赏的艺术品。卓越的玻璃瓶设计已经给好几代艺术家源源不断地创作灵感，而这一切都始于2000年前玻璃吹制法的诞生。艺术革命者们，不管是玛格丽特、杜布菲或者杜尚，都将其从功利性功能抽离转化成为某种更为抽象、模糊、美丽的东西的演变进行了实验。我们对瓶子本身的风格和形状了解得越多，就越能对其所产生的力量本质感到共鸣。下一次你发现自己手握一只清爽冰凉的瓶子时，请小心翼翼地，像对待爱人一般深情地缓缓地抚摸它的曲线，请不要忘记它是一件艺术作品！

Reinventing the bottle...the Coca-Cola glass bottle. A poetic container for the sweetest nectar. Bottles are so ubiquitous in everyday life that they can become invisible to most people. In fact, back in 1915 Coca-Cola held a competition to develop a new and distinctive design that was so unique you could recognize it just by touch even in the darkest room. The bottle designer, Earl R. Dean, and his team were inspired and wanted to incorporate it somehow. The first prototype however never made it to production since its middle diameter was larger than the base, making it unstable on conveyor belts. The issue was quickly solved by adjusting measurements and ta-da the iconic contour glass bottle we all love was born! Over the years Coca-Cola has released variations and new designs, but nothing beats the classic contour glass bottle. It has become a collector’s item, a piece of art to be displayed, cared for, admired. Bottles have intrigued artists for generations. It all began 2,000 years ago with the birth of glassblowing. Artistic revolutionaries such as Rene Magritte, Jean Dubuffet, and Marcel Duchamp have all experimented with its evolution from serving a utilitarian function to becoming something more abstract, ambiguous, beautiful. The more we know about the form and shape of the bottle itself, the more we understand the nature of its power over us. Next time you find yourself grabbing the cold, refreshing bottle, do so with care and affection. Slowly caress its curves, but always remember it’s a work of art!


STATUS：

Available. Please CONTACT US for inquiries.

EXPOSURE

“Welcome To The Neighborhood” at island6 Shanghai
EDITION, MEDIA, SIZE & WEIGHT Unique：

Edition, Shanghai 2022
RGB LED display, acrylic painting on Plexiglass,
Vietnamese linen embedded in hand cast resin, teakwood frame
46(W) × 65(H) × 5.5(D) cm // 11.1 kg

TECH SPECS：

• 1 × SLC SD Card
• 4 × MWLPV20-5 (INPUT 100~240VAC@0.55A / OUTPUT 5V@3A)
• (3+1 spare) × RGB P4-1921-8S-V3.0 / P4SMD220221-141T/1A/200-A1

CREDITS：

Wang Chuanwen 王传文 (Painting)
Harleen 华苓 (Performance/Writing)
Thomas Charvériat (Art direction)
Yeung Sin Ching 杨倩菁 (Production supervisor)
Tiara Alvarado-Leon (Blurb)